I saw a pic of this earlier but thought it was Skarsgard showing Swedish humor and just being Skarsgard, as he did when he went to the premiere of Diary of a Teenage Girl as a drag queen. (That turned out to be a statement of LGBT solidarity after filming in SF with many LGBT crew members.)
Anyway, I didn’t get the full context until now — and now that I have — I have to say, this is a smart little piece of marketing that’s just as clever as the “Margot punched Skars in a sex scene” bit — and whoever came up with it — hat’s off to them. Think about it – -it didn’t just happen. Somebody involved with promoting Legend of Tarzan had to first of all get Skarsgard and Jackson invited to present an award at the MTV Awards, then they had to prevail on the show to let them plug Tarzan in their presentation — and then somebody had to come up with the quirky clever pantless bit they ended up doing. “Me Tarzan. Gotta give the fans a little skin,” Skarsgard said during the bit. “I was going to go shirtless but someone told me Zac Efron did that two years ago,” he added.
It also seems like a bit of a riff on the “where’s the loincloth” mini brouhaha.