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June 2016 Marketing of Legend of Tarzan

Negative review from Variety: http://variety.com/2016/film/reviews/the-legend-of-tarzan-review-1201805692/

Apparently it's too serious and the CGI isn't good enough.

Looks like this is going to get panned by critics. Most seem to be taking an issue with the serious tone of the film.

https://www.theguardian.com/film/2016/jun/29/the-legend-of-tarzan-review-an-inherently-problematic-remake

http://www.ign.com/articles/2016/06/29/the-legend-of-tarzan-review

http://www.indiewire.com/2016/06/legend-of-tarzan-review-robbie-skarsgard-1201700672/

http://www.hollywoodreporter.com/review/legend-tarzan-film-review-906946

More "too serious" criticisms:

Maybe some of the critics are too hung up on the Disney cartoon so they think LOT is too serious.  More than once the cartoon has been mentioned in a review.

I'm seriously hoping that word of mouth carries this film.  Reading several of the reviews, I'm not sure what they hoped to see.  Unfortunately, there have been several iterations of Tarzan and it's clear the reviewers are coming in with a preconceived notion of their version of Tarzan.  Sigh....

I think the fact that it's Tarzan - a mostly forgotten hero of a bygone time - is hurting the film. That, and its apparently the first ERB accurate Tarzan depicted, which isn't gelling with either the memory of Disney or Weissmuller.

Village Voice, very positive review: http://www.villagevoice.com/film/tarzan-gets-woke-the-jungle-hero-swings-into-the-heart-of-darkness-8795471

4.5/5 Review: http://blog.cleveland.com/your-movie-reviews/2016/06/movie_review_latest_tarzan_has.html

Negative from Ebert.com: http://www.rogerebert.com/reviews/the-legend-of-tarzan-2016

Interestingly, Ebert.com, in spite of the negativity, had this to say...

Strangely enough, though, if you can put these considerations aside—or, I suppose, if you never cared about such considerations in the first place—“The Legend of Tarzan” is a pretty good action-adventure movie. Its narrative is refreshingly free of bloat, folding the Tarzan origin story into a series of relatively pain-free flashbacks that actually dovetail credibly into its contemporary scenario. The lead players, with the exception of the too-familiar Waltz, give appealing performances, and the action scenes are pretty tight. I am amused that somebody took the “Blazing Saddles” joke about stampeding cattle through the Vatican as a sort of inspiration for a climactic set piece, but I also have to admit the conceit works. For what it’s worth, “The Legend of Tarzan” is several unpretentious cuts above the pompous, leaden “Greystoke” of over thirty years ago. (I’m ignoring the 1998 “Tarzan and the Lost City” because nobody even saw it, let alone talked about it.)

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