Kim Masters at the Hollywood Reporter has written an article discussing Warner Brothers strategy in the wake of Batman v Superman underperforming with all signs indicating that it will not hit $1B worldwide–making it a major disappointment given the promising nature of the source material. The gist of what Masters reports is that BvS, with it’s “dizzying” 69% drop in week two, is a big disappointment, and, coming on the heels of stinkers like Jupiter Ascending, Pan, and In the Heart of the Sea, leaves WB execs rethinking their strategy. It was supposed to kick off a big interconnected DC universe a la Marvel — now, not so much. It’s not all that clear from her article what it really means — but what was interesting from a Legend of Tarzan perspective is that there is no mention, positive or negative, of the movie. I think that on balance, it’s a small miracle that she didn’t include LOT as a likely failure. Hey — at least that’s something. Believe me, at this point with John Carter, people like Masters couldn’t resist predicting doom for Disney with JC . . . . .
That said, there’s also no mention of a Tarzan franchise as part of the solution in the future for WB. I think there isn’t a very high level of expectation that such an outcome is in the works. And that’s probably okay. If it happens, let it happen — and if not, at least let’s not have LOT go into opening weekend with the burden of those kind of expectations, which of course would bejuxtaposed with all the naysaying and schaedenfreude.
“Sleeper hit” is where we’re trying to see this thing land.
Here is a link to the THR article:
Warner Bros. Mulls Releasing Fewer Films as ‘Batman v. Superman’ Stalls
With Batman v. Superman: Dawn of Justice, has Warner Bros. finally turned a corner?
After an abysmal run of expensive underperformers including Jupiter Ascending,Pan and In the Heart of the Sea, the studio launched its effort at a Marvel-style film universe with the DC Comics movie that had been touted as proof the regime installed in 2013 and headed by chairman and CEO Kevin Tsujihara was getting on track. But a dizzying 69 percent plunge that followed its March-record $166.1 million domestic opening ($422.5 million worldwide) means Batman is not a clear win.
By the way — Kim Masters is, even until now, the only source for he report that LOT cost $180. Here’s her article on that, which has led to everyone saying that’s the budget. But she’s where it all started, and as you can see it’s almost an aside, unsourced. Wouldn’t it be great if the real budget is less?