This is YUGE. The experts got it wrong. Forget the $8.5M for opening day Friday they were projecting after the matinees — LOT did $13.2M on Friday. That’s 50% over what they thought. Take THAT, experts. [Beats chest like Akut.]
In the world of Box Office watching, that’s a huge gap between the projections after the matinees on Friday, and the actuals at the end of the day. And THAT now projects to $42.6M for the 4 day weekend Fri-Mon and of course THAT too could be wrong if audience digital word of mouth is strong enough to quell the bad vibes created by the critics.
Here is exactly what Deadline Hollywood is reporting as of 11:13PM Friday night:
While we saw The Purge: Election Yearbeating both [Legend of Tarzan and BFG] earlier today, The Legend of Tarzan is stronger than we thought tonight with a $13.2M Friday and four-day of $42.6M. But still that’s not enough stateside to swing the $180M production into the black. Contributing to Tarzan’s improved ticket sales is the A- CinemaScore it received from moviegoers, a relief to its 33% Rotten Tomatoes score among critics.
They are correct that $42.6M for 4 days is not enough to make it profitable but that A- Cinemascore may drive it up a little bit more over the weekend. We need $40M by Sunday night, which now seems to be not completely outside the realm of the possible.
And in any event — the f-word is gone from the discussion.
LOT is absotively NOT a flop.
[Beats chest again.]
UPDATE 8:36AM: Deadline has now upgraded Friday from 13.6 to $14M, and the weekend projection from 42.6 to 43M. Deadline also notes:
Tarzan also scored an A+ with the under-18 bunch who repped 20% of the crowd. Alexander Skarsgard reeled in the women who turned up at 51%, 55% over 35.