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June 2016 Marketing of Legend of Tarzan

Interview with David Yates: https://www.youtube.com/watch?v=6xxtHwMVXnI

According to skarsjoy at tumblr.com all the buses are covered with Skarsgard as Tarzan banners and they are in the tube as well. She has a picture of one of the buses if someone wants to grab it and post it here.

A new feature: Gabon to the Big Screen.

https://www.youtube.com/watch?v=iMi68T_nT5Y

Quote from Margaret Bailey on June 25, 2016, 8:46 pm

They're having an advanced screening in Houston, to which I would have gone but I left town to visit my family and there are no advance screenings in Columbus,Ohio. Very disappointed. ? So far,it's not scheduled to play on any IMAX screens here either.Hopefully IDR's poor showing will release an IMAX screen for LOT.

I ,too ,am hopeful that IDR's failure to attract huge crowds will open up a larger space for LOT.

If I have to ,I'll see it again in IMAX when I get back to Houston.

Looking at other movies on the advanced screening site, doesn't seem to be a lot for Ohio at all. I'd have though at least Columbus, being the capital and largest city would get something. Apparently Ohio's demographics are only important on a national scale in politics, and not in movie marketing. 🙁

One of AMC theaters in Columbus has something like 4-5 showings of The Purge on Saturday, but only two of LOT. Which is slightly odd to me, since LOT is opening at around 3400 theaters and TP is opening at around 2700, per Box Office Mojo (IDR opened at over 4000 which isn't a good per theater average).

The London bus pic that Skarsjoy posted is from this Instagram account:

https://www.instagram.com/p/BHHcWZLjuun/?taken-by=a_world_blog

As for the NDA, so the embargo is lifted at 6 am on Wednesday? What time zone, New Zealand, GMT, EDT, PDT? I'm getting anxious! 🙂

Thanks to everyone for linking the articles and clips, it's getting hard to keep track of everything now.

The whole theater thing looks really strange in Columbus for LOT,Too many theaters aren't even showing it in Real 3D just standardand too many have only two showings on Saturday and Sunday. One at around 1pm and another at 7pm. I'm not sure what to make of that.

 

At the beginning of each week, a writer for Cinema Blend predicts the Rotten Tomato scores for the week's new releases, not the box office:

I will be the first to admit that I know very little about Tarzan. As such, going into the trailer for David Yates' The Legend of Tarzan assuming I would see a very cliche'd vision of the chest-beating jungle man who swing from vines saying crap like, "Me Tarzan, You Jane." I was wrong. What I thought would be a sophomoric romp through the jungle turns out to look pretty damn bad ass.

In a movie Mrs. Rotten Week will definitely drag me to see because she's one of the world's of the world's foremost Alexander Skarsgard fans, the titular character is actually coming back to the jungle after being a part of society for a good long while, but still swings from vines, jumps off cliffs, and a whole lot more (really all of the thing you wish you could do on a normal hike but are too much of a wuss). I'm pretty excited for this thing.

David Yates directs this movie after helming the last four Harry Potter movies, which got respective Rotten Tomatoes scores of 78%, 83%, 78% and 96%. In case it wasn't already clear, Yates knows how to to take iconic characters and turn out a watchable piece of cinema. I suspect he's done the same here. The cast, which also features Margot Robbie and Christoph Waltz, reinforces some of the positive speculation, and it certainly doesn't hurt that the thing looks visually stunning.

http://www.cinemablend.com/news/1527800/this-rotten-week-predicting-the-bfg-the-legend-of-tarzan-and-the-purge-election-year-reviews?FXFPqg_page=2

Looking good...

The Legend of Tarzan Review

Not that smart or well written, that review, but I guess we'll take it.

Good interview with Yates and the interviewers seemed genuinely impressed with LOT.

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