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June 2016 Marketing of Legend of Tarzan

I'm completely in shock right now.  A Rotten Tomatoe Meter score of 24% for critics.  LOT is worse than ID:R.  You've got to be kidding me.

Nothing like show business to break your heart.  This is a bumpy ride indeed.  Hang in there. It's a worthy film and deserves support.  It's increditle that on RT the Purge is at 67%  and LOT is 27% .....The Purge?   It tends to prove that conformity pays off.  Average everyday efforts  that conform and meet expectations can slide through.....something that's a different flavor encounters a lot of headwind....hang in there.

Quote from Lindie825 on June 29, 2016, 10:11 am

Interestingly, Ebert.com, in spite of the negativity, had this to say...

Strangely enough, though, if you can put these considerations aside—or, I suppose, if you never cared about such considerations in the first place—“The Legend of Tarzan” is a pretty good action-adventure movie. Its narrative is refreshingly free of bloat, folding the Tarzan origin story into a series of relatively pain-free flashbacks that actually dovetail credibly into its contemporary scenario. The lead players, with the exception of the too-familiar Waltz, give appealing performances, and the action scenes are pretty tight. I am amused that somebody took the “Blazing Saddles” joke about stampeding cattle through the Vatican as a sort of inspiration for a climactic set piece, but I also have to admit the conceit works. For what it’s worth, “The Legend of Tarzan” is several unpretentious cuts above the pompous, leaden “Greystoke” of over thirty years ago. (I’m ignoring the 1998 “Tarzan and the Lost City” because nobody even saw it, let alone talked about it.)

Which is what I'm hoping for, still.

The mention of the flashbacks being alright is funny, because I'm pretty sure I saw at least one review that hated the flashbacks.

Quote from Michael Sellers on June 29, 2016, 3:01 pm

Nothing like show business to break your heart.  This is a bumpy ride indeed.  Hang in there. It's a worthy film and deserves support.  It's increditle that on RT the Purge is at 67%  and LOT is 27% .....The Purge?   It tends to prove that conformity pays off.  Average everyday efforts  that conform and meet expectations can slide through.....something that's a different flavor encounters a lot of headwind....hang in there.

Yeah, The Purge having a higher rating is bizarre to me. I'm trying to remain positive, but it's a low blow to deal with. Some of the reviews seem to be longing for something more akin to the Disney rendition or the Weissmuller movies and seem to dislike the more ERB-flavoured elements. Others, like Ebert.com and the Guardian, are finding things about the film's use of the Colonial period problematic. I feel sorry for Mr. Yates, this has to be a real punch in the gut for him. He took a really brave gamble to make a Tarzan film work in our contemporary media landscape, and it was sounding like they considered all potential racial and sexist political points. Sadly, still doesn't seem to have been enough - so I wonder if 'Tarzan' just has an unfortunate problematic stamp that won't be easily remedied.

A pair of reviews that gets it.

http://www.kaplanvskaplan.com/new-releases/legend-of-tarzan-the/

A really good podcast, one that I hope is less representative of the critics and more similar to regular viewers.  Tarzan starts about 20 mins in.

http://ht.ly/1H7L301LO7B

Being honest here but the reviews are devastating. These are huge red signs.

For a movie like Batman V Superman with built in anticipation and fanboy culture, it can weather the storm of catastrophic reviews and still have a decent run (though make not that film also DID NOT make money for WB theatrically).

But with a property like LOT which was gonna be relying on critics for good word of mouth, the reviews can truly be a danger sign.

Kinda surprising since David Yates had so much good will and critical backing from the last 4 Harry Potter movies. What happened?

Another negative review: http://theyoungfolks.com/review/the-legend-of-tarzan-movie-alexander-skarsgard/82124

Outdated, white savior, murky, who wants a Tarzan movie....Ouch.

Negative: http://www.filmjournal.com/reviews/film-review-legend-tarzan

This one references John Carter, suggesting Tarzan is heading for the same fate. It takes issue with Jane in the damsel role and mentions the landscapes look artificial. Dislikes the darker tone.

Negative: http://www.denofgeek.com/us/movies/the-legend-of-tarzan/256664/the-legend-of-tarzan-review

Again, brings up the 'damsel' point and calls Robbie miscast. Hates the tone of the film, says the sets look fake, references the Lone Ranger and John Carter, calls the film a bleak mess.

https://www.bostonglobe.com/arts/movies/2016/06/29/legend-monkeys-around-with-tarzan-story/Bs4WXLUhiBg3rQDmtH6PAJ/story.html

Praises Skarsgard and several other aspects of the film but thinks at the end of the day, despite the respectful and authentic portrayals of the Africans etc., it's still a white savior movie at the end.

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