Brent Lang at Variety is out with an article which puzzles over the fact that, according to the tracking so far, neither The BFG nor Legend of Tarzan are getting a lot of traction with their promotional campaigns thus far. Lang has LOT on pace to debut to between $25 million and $33 million over the four-day holiday weekend, while BFG is projected to launch to between $22 million and $32 million. He makes the point that “Studio sources” say that most of the promotion money has not yet been spent — so there can be a surge later on. But it’s not looking great.
One thing to keep in mind is foreign — LOT may end up doing a lot better overseas than in the US. Warcraft just had an incredible $156M opening in China and if there’s any kind of “Tarzan surprise” o
But what was originally supposed to be a clash of two of the summer’s biggest blockbusters, is shaping up to be something a lot less titanic. Both films are struggling to grab audiences’ attention and interest, despite their hefty budgets and the involvement of A-list directors such as Steven Spielberg and David Yates.
“The Legend of Tarzan” is on pace to debut to between $25 million and $33 million over the four-day holiday weekend, while “The BFG” is projected to launch to between $22 million and $32 million. That’s a weak result given that “Tarzan” reportedly cost Warner Bros. and co-financing partners such as Village Roadshow and RatPac-Dune $180 million to make and tens of millions more to market. For a film like “Tarzan” to break even and justify a sequel, it would need to do more than $400 million. Disney, which is handling the distribution of “The BFG” for Amblin Partners, did not provide a budget, but films of this size usually cost well in excess of $100 million.
Read the rest here.